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Marketing Manager

Date:  29-Dec-2020
Job Req ID:  665
Company:  Taikoo Sugar Limited


Taikoo Sugar Limited

Swire Foods group invests in and manages the development of various new food categories through its holding company Swire Foods Holdings Limited. The group manufactures, packages and distributes a variety of foodstuffs and beverage products under Swire Foods Trading (China), Taikoo Sugar, Swire MP Foods and Chongqing New Qinyuan Bakery.


Swire Foods Trading (China) distributes food products under the “Taikoo” brand and other brands in Mainland China. The company is also an exclusive distributor of Mövenpick ice-cream products in Mainland China.


Iconic brand Taikoo Sugar was established by Swire in 1881 and refined sugar in Hong Kong for almost 90 years. Today, Taikoo Sugar packages and sells premium sugar products, branded and private label single-serve sachets of sugar, salt, pepper and tea to the retail and catering sectors in Hong Kong and Mainland China. The company also has a well-established export business, and currently markets branded sugar products in Southeast Asia, the Middle East and North America.

With the expansion of the businesses, we have the following opening which calls for self-motivated and competent candidate urgently.


Job Scope:

  • Be responsible for developing and maintaining marketing strategies of company brand / products in Hong Kong and the Chinese mainland
  • Oversee the implementation of all marketing, advertising and promotion activities for Hong Kong and Chinese mainland markets
  • Gain insight of consumer market and identify market opportunities for future growth
  • Set up annual budget for brand marketing
  • Develop corporate brand marketing strategies and execution plans
  • Develop product marketing strategies and execution plans for new products
  • Communicate brand positioning and product differentiation to sales team
  • Keep track of sales figures to fine tune marketing / product strategy
  • Keep alert of competitors’ activities and propose appropriate action plans to help the brand stay competitive in the market
  • Conduct analysis of brand building and product marketing activities’ effectiveness



  • Degree holder in related disciplines is preferred
  • 5-8 years of relevant experience
  • FMCG or Food & Beverage related industry experience is an advantage, with Chinese mainland market exposure is a must
  • Sound business acumen and results oriented
  • Strong understanding of consumer market and channel dynamics in Hong Kong and the Chinese mainland
  • Analytical, able to identify market opportunities through data and observation
  • Outstanding communication skills, able to influence both internal and external key stakeholders
  • Fluent in Cantonese, English and Putonghua
  • Occasional travel to the Chinese mainland is required

We offer competitive package to the right candidate. Qualified and interested parties please send application quoting the above reference number and detailing contact information, education, employment background, and salary expectation by clicking "Apply ". Only shortlisted candidates would be contacted.


We are an equal opportunity employer. All applications received will be used exclusively for selection purpose and handled confidentially by authorized personnel only. Your application may also be considered for other suitable positions within the Swire group. (Please indicate clearly on your application if you would not like to be considered for other suitable positions within the group.) Unsuccessful applications will be destroyed after an appropriate time.

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